Mediawatch-UK

Friday 13 February 2015

Fifty Shades of Grey: Mainstreaming Exploitation and Pornography




Fifty Shades of Grey:
Mainstreaming Exploitation and Pornography

Not sexual revolution but sexual exploitation


Valentine’s Day, more usually associated with flowers, chocolate and romance is, this year, being hijacked as a promotional vehicle for the release of the film Fifty Shades of Grey which opens in cinemas across the UK on 13th February. 

The book on which this film was based glamorised and legitimised both sexual and domestic violence.  With the mainstream release and promotion of this film opinion makers, the media and celebrities are legitimising this violence too.

Sexual violence and sexual exploitation are at an all time high, permeating our culture by way of hardcore pornography.  This film further legitimises them despite the fact that making violence ‘sexy’ has significant consequences to individuals, relationships and society.

The extended trailer for the film calls it a ‘fairy tale’; a misleading description which suggests a simple love story and masks the film’s true themes of humiliation, manipulation, abuse and degradation of women.

The ‘fairy tale’ in this film is that, in reality, women in relationships such as the one depicted in the film don’t end up like Anastasia — they often end up in a woman’s shelter, on the run for years, or dead. 

This film also perpetuates the ‘fairy tale’ that women can ‘fix’ violent, controlling men by being obedient and loving.

The Lie:         Fifty Shades of Grey is a love story
The Truth:     Fifty Shades of Grey is about abuse, violence and the
grooming of a young girl for sadistic sex

Violence is violence and inflicting sexual violence is not sexy.  While this should be a black-and-white truth, this film is selling it in all shades of grey.

Such is the hype surrounding this film it is naïve to assume it will escape the notice of children.  We have already seen:

  • A beginner’s guide to bondage broadcast at 10.30am on ITV’s This Morning.
  • The Barbican Cinema holding a Parent and Baby screening of the film
  • The trailer for the film has been classified as 15 by the BBFC which means it can be shown to children at screenings of 15 rated films

The BBFC has given the film an 18 certificate because it “contains strong sex and nudity, along with the portrayal of erotic role play based on domination, submission and sado-masochistic practices”. 

We’d like to amend this to read: “Promotes torture as sexually gratifying, encourages stalking and abuse of power, promotes female inequality, glamorises and legitimises violence against women.”

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