Monday, 7 September 2015

Social media steps up

On 24th August over a billion people used Facebook; this means that on that single day 1 in 7 people on Earth used that social network.

This week the Internet Advertising Bureau published new research showing that social media use has now overtaken entertainment as the UK’s favourite online activity, accounting for almost a fifth of the two hours and 51 minutes a day people in the UK on average spend on the web.

Social media use now accounts for almost 17% of all time spent online whilst the amount of time spent watching TV shows or YouTube videos and listening to music, has almost halved.

The shift appears to be in part driven by people spending more time on mobile devices, rather than desktops.  As a result we are increasingly seeing marketing, education and customer service functions using the medium.

How should we respond to this?  On the one hand social media use has been linked to depression and addiction but it also a positive function as a valuable source of support, community and entertainment. The impact of social media on users depends not on the technology itself but in how it is employed and experienced.

This week it emerged that a 14 year old boy who used a social media app to send a naked photograph of himself to a girl of the same age at school has had the crime of making and distributing indecent images recorded against him by police.  Although the boy was not arrested or charged his name will be stored on a police database for 10 years.

With social media use on the rise, and changing constantly, it is our responsibility to stay informed about the potential benefits and costs of this new digital age and then make deliberate decisions about the type and quantity of technology we use – and, importantly, to which we allow our children to be exposed.  Rest assured that Mediawatch-UK is committed to protecting and campaigning for family values in all media, old, new and social and we value your continued support in this important work.

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